There are several components to hiring a SEO company that every business owner should know. Whether they are new to the world of internet marketing, or they are well versed in technologies.
Focusing on the wrong platforms can be difficult, and that’s why it’s imperative to isolate the things that work and stay away from things that do not.
It’s with that in mind, that the following list has been compiled, to isolate the things that a SEO company can help with, especially with so much confusion online today.
Searching for answers in regards to the world of optimization can prove to be vexing, daunting, and painstaking to say the least.
When you’re ready to hire someone, consider this list and think about whether or not you’re going to get a fair shake.
6 Things Every Business Needs To Know About Hiring A SEO Company
It goes without saying, but it definitely should be on the forefront of the mind, not everyone is an expert. Too often, people pay for services online that are just not up to par with the latest infrastructure.
Whether you find someone in a forum, through a classified ad, or you simply search online for the right terms, you will find that there are a lot of scoundrels out there.
Ask for a portfolio, references, and proof that the work done in the past is worthwhile, and perhaps you will have a good result in hiring someone outside of the traditional framework.
Not All Companies Offer Internet Marketing
Internet marketing doesn’t always equate with SEO. In fact, you may find that the SEO company you’re trying to hire only does off-site optimization.
The complexity of search engine optimization is such that it requires a lot of attention, and some don’t offer marketing alongside that. It’s a tricky balancing act, but many can get confused when investigating the options that abound.
If you’re going to spend money, make sure that the company you’re going to hire has your best interest in mind, which means they need to offer both sides of the proverbial coin.
Some SEO Companies Take Serious Shortcuts
Not every SEO company you find online will be doing the best work. Some companies take shortcuts that are so brazen, they will cause your site to plummet from search results.
Always ask about how their methods are different from others, and look into the methodologies they talk to you about. If they are hiding something, you’ll be able to tell by how they explain things.
Traffic Generators Do Not Always Work
Do not hire a traffic generation service outright. There are some companies that will send you a lot of hits overall, but that will not do the same work that SEO does.
When you go to look at the analytics of the traffic you get, you will be surprised to see that you have thousands of hits from 1 URL. That’s not a good thing.
Proper Backlink Implementation Takes Time
Any business that has a website and overnight showcases hundreds if not thousands of backlinks is not to be trusted, and will only be a detriment to your cause.
That being said, never purchase mass backlinks and get them in place within a short span of time. Space these out, and make sure to only get links from high quality, high indexed sites.
This is a slippery slope as is, so keep that in mind when you’re traversing this path of SEO.
Cheap SEO is in Fact “Cheap”
In the end, if you aren’t paying money for high quality search engine optimization, then you are doing your business website a disservice.
Unfortunately, cheap prices are not indicative of quality, and will hang your site out to dry fast. The same token advice can be applied to overspending as well. Be careful when hiring any company.
A Search Engine Optimization Company can provide you lots of advantages especially in the long run. However, you need to be cautious in selecting which one to hire since you will need to stick with them for a long period of time. You also need a better understanding of SEO since you are just relying on the honesty of the SEO Company you are talking with.
Customer Care –
This is one of the first things you can notice when contacting a SEO company. This can be among your basis as to whether the company you are planning to opt for is reliable or not. They must provide you expert advices especially when you need one. Of course, you do not want to wait before getting any answers. By getting a good customer service, you can have the assurance that they will address your needs when it comes to SEO.
An ideal SEO firm must include various price points so you can choose the best size that will suit your business. Be certain that it can effectively optimize your website with one to a thousand pages.
Smaller companies may not have enough staff. The person who sells SEO services to you might be your developer, inbound marketer and writer at the same time. Try to find a SEO company that invests in having the right and enough staff so you can be properly served.
There is no point opting for a specific SEO company if they cannot help you save time and provide you favorable results as fast as possible. A reliable company is able to execute their tasks professionally even without asking for your guidance continually. If you can find a company like this, then you can have free time to spend to other matters such as developing another income stream or doing a more pressing project.
One of the most common methods of doing SEO naturally is through content writing. Each search engine optimization service providers have their own ways of doing so. It can benefit you a lot if you can check some of their work. You have to be sure that the articles they produce are of high quality and relevance. These are some of the most important factors that large search engines such as Google are looking for.
Among the vital factors that determine the quality of the work a SEO company can produce are the keywords they use to improve the Search Engine Results Page rank of the websites of their clients. An ideal SEO firm knows how and what the right keywords are. Even if they can produce results, it will all be in vain if the keywords they have targeted are not relevant or related to your business. The keywords they should target must be highly valuable, competitive and non-brand ones. Take note that ranking a website on keywords such as low search volume and low competition ones, especially their brand name, is very easy. These are the keywords that almost nobody searches on search engines. In other words, though you will be on the top of these keywords, you will not get any increase in site traffic. You can use keyword checking tools to learn about the relevance of the keywords that a search engine optimization service provider is targeting. The most important keywords are those that are frequently used by your target market.
Since there are already lots of SEO companies around, it is highly important to have solid basis that can help you decide which one to go for. By being certain that all of these factors are met, you can safely say that you are opting for one of the best companies. It is also good to list down the services you want to get such as website designing so you can check if they offer them as well. With our company, you can be certain that all of these are met.
SEO Companies that offer marketing and content optimization are everywhere in the web. Each company claims that they are the best, that they offer excellent and top-of-the-line services, and that they are not a fraud. Well, spotting the real deal is hard.
The question is “should you hire your professional SEO agency locally or online?” Here are some of the factors you should consider:
Hiring an agency in your local area to optimize your website seems more practical and more secure. However, not all website owners have this opportunity.Before choosing an online SEO agency that is based outside your locality, try searching for a local agency. Before optimization became popular, local companies that offer SEO are few. Most of them are all either US-based or from Europe. However, due to the rising demand for content marketing, business-minded people began to see the need to localize SEO companies.If going local isn’t possible, the next option is to avail of the services of an online SEO company. If both are available,consider the succeeding factors before finalizing your decision.
Security and Confidentiality
How well can the company keep your information secure? You need to know the protocols they adopt. If security is breached, how do they handle the situation and maintain confidentiality.
A good SEO company that knows the ins and outs of the business should be able to discuss to you the methods they use in bringing your website to the top pages. White hat SEO is the safest but the longest route.Do not get carried away with promises of immediate results because it might hurt your site in the long run.
If you opt for a local agency, you have more options to contact them when something goes wrong with their service. You can call them through their customer service hotline, email them, or visit them when they are not picking up your call or answering your email. With an online SEO company, you only have two options – call or mail them.
If you’re having a hard time contacting customer support, especially during the planning stage, take it as a warning sign. It could only mean a number of things. One, the customer support service is outsourced. Two, the company is not professional in handling problems in their services. Three, the company is a fraud.
When you are not certain if the SEO consultant is the real deal, you can ask around if some of your friends, relatives, or colleagues have worked with the company you are eyeing. If they have, interview them how the company handled their complaints.
As a website owner, you would like to minimize costs especially if you are starting. What is then the optimum costs in hiring the service of an SEO adviser? It all depends on your ultimate goal and your willingness to spend on the service. Hiring an SEO consultant is like buying a personal computer. The better the performance you want, the higher it will cost. It is the same with search engine optimization. The better the results you aim for, the higher the cost it will entail.
If you want cheap SEO that offers good results, you are in for big disappointment. No real SEO consultant will charge cheap when you are aiming for long term, massive results with your website.
Considering all the factors above, which one should you hire, a local professional SEO Agency or an online one? If an SEO agency is available in your local area, try scheduling an appointment with them first. However, if they are asking for an initial fee without even discussing your goals, take heed. Consider it as a red flag and stay away from such company.
You have decided to hire a consultant to do your SEO. What will you do next? Here is a basic step-by-step process that you may follow.
1.Face-to-Face Interview. If possible,talk to them personally.If not, you can have the initial meet up through online correspondence where you can see your consultant. The first meeting is about discussing your goals and the results you want to achieve for your website.
2.Ask for a sample of their work, like websites that they have or are currently working on. The consultant does not have to discuss those sample works in detail because of confidentiality matters. What you need to watch out for is the “how” the company brought their existing or past clients to the top.
3.On your next meeting, the consultant should have a marketing plan ready for you. In this stage, evaluate how detailed the plan is. Did the consultant study your website, its strength and weaknesses, its competitors and among others.
4.Ask about the costs. Establishing the cost is extremely complex. However, the consultant should discuss to you in detail and what you are expected to pay. At the same time, you should also convey your own expectations and marketing budget.
5.If everything is laid out and you are satisfied, it is time for the contract to be signed.
Of course, during the entire process, be sure to remain professional.
Search any topic related to SEO and you will get hit with hundreds of thousands of results. In fact, you will get so many ideas flying around, that you may find it hard to believe that most of them are wrong. You may run into a blog post or a bit of content from a SEO company, and when you explore a bit more, you’ll realize that they too are wrong about optimization strategies in these modern times.
If you are looking to hire a professional, you will need to look at the bad advice and run far away from it. In trying to find the truth of the SEO world, the following has been compiled. You’ll find that these tidbits are tried and true in that they have debunked common optimization myths that are still being advertised by certain companies. If you see this offered by a company that you want to hire or you are going to try your hand at doing it yourself, be careful, you may end up losing out in the long term.
Dropping Comments on No Follow Blogs
In the past, you could use the comment section of a website and gain a lot of backlinks. You could even hire an SEO company to diligently drop comments and links into no follow blogs and you would score huge ranking jumps. This is absolutely bad in today’s framework. If you’re doing this still, or you’ve hired someone to do this, you are going to end up with a lot of problems. The latest algorithm shifts in major search platforms are penalizing sites that do this, and it’s because the commentary is traditionally spam. Offering something valuable to a conversation takes time, and effort. Every comment you leave on a blog will get tracked and the time stamp, length of post, and link to your site will be scrutinized. If there’s a proliferation of the comments across several similar blogs, you are going to lose traffic.
There’s nothing wrong with forum signatures, if you’re an active member of a forum. However, if you hire forum users to change their signatures to point to your page, or any sort of service that does this, you’ll end up losing out as well. The problem here is repetition and constant spamming of forums. Webmasters that host forums online have started to implement rules against this, making sure that their forums aren’t used for the sake of SEO spamming, but it’s still prevalent. Try to avoid anything that requires you to duplicate content, or continually hinge on one keyword for the purpose of backlinks to your site.
Article Marketing (Spinning)
Spinning articles is a slippery slope. It’s something that you should not engage in, and should be wary of from certain companies. If you hire a SEO company and they are going to post content on your behalf, and will be spinning articles, make sure that they are not done with duplication, software, or any sort of shortcut. It’s easy to spin, and cause major break downs of information. This is seen as spam. If you’re going to engage any sort of article publishing, make sure that everything you have is 100% unique, and new, with careful consideration of the end user. Otherwise, you will fall out of favor with search results.
Buying Backlinks From Link Farms
Be careful when you’re directed to buy links, or hire a SEO company that is notorious for buying links from these farming sites. You want to make sure that you have a direct relationship with sites that are linking to you, or at least ensure that you’re not buying placements on pages that are not relevant to your page or simply have been penalized for lackluster compliance with modern optimization rules.
Search engine optimization (SEO) campaigns are now commonplace among websites as a marketing strategy that it is probably harder to find websites that do not employ them (literally). Most marketers agree with one another that SEO campaigns are integral to a successful marketing strategy for almost any kind of website.
There are still people out there who have no idea what SEO operations are about, let alone what they can do for a website. In essence, SEO operations help improve a website’s performance. SEO operations achieve this in a variety of different ways. For one thing, successful SEO campaigns provide websites an increased amount of visibility on search engine results pages (SERPs). Increased visibility on SERPs translates to an increased amount of traffic as research has shown that most people rely on SERPs to discover new websites. The increased amount of traffic, which is pretty much what every website wants, means more advertiser interest and more conversions for websites that practice e-commerce.
The benefits of SEO operations are rarely disputed. It may have a few disadvantages or cons, but the benefits outweigh the negative issues.
Websites that do not have the capability to launch their own SEO campaign will do well to hire an SEO company to launch and operate their campaign for them. In fact, that is how most websites launch their SEO campaign. Before choosing and SEO company, though, here are a few important reminders that can help in choosing the wrong one.
Thinking about the kind of relationship
The first thing that a website must take into consideration is the kind of relationship they plan to establish with the SEO company. Will the service be a onetime thing or will it be one of those long term partnerships?
See, some websites only employ SEO companies to help start their SEO operations through an SEO campaign. Once the campaign is launched the website waits for results. When the results start to manifest, the website then takes over the SEO operations and continues where the SEO company left off. The relationship between the website and the SEO company is in a temporary capacity. This is only advisable for websites that have the resources necessary for the continued maintenance of their SEO operations.
Other websites like to treat their SEO companies as a business partner. SEO is not a onetime deal. Sure the website already has traction in that it has achieved a high rank in SERPs, but that does not mean that they can fall from the top. Many in fact do. For that reason, some websites establish a long term relationship with their SEO company.
White hat SEO techniques. Yes. Black hate SEO techniques. No.
SEO techniques fall under two general and distinct categories, white hate SEO techniques and black hat SEO techniques.
Black hat SEO techniques are the unfavorable means by which some SEO practitioners or companies give websites a top tier ranking on SERPs. These techniques are frowned upon by search engine operators as they are fraudulent by nature and do not give search engine users the kind of websites that they want.
White hat SEO techniques are the legitimate means a website can achieve a high rank on SERPs. A good SEO company will only employ white hat SEO techniques.
Understand that websites that use black hat SEO techniques are at risk of getting banned from search engines, that is to say, their websites will never appear on an SERP ever again.
Looking at the fine print
This is very important, especially for those who are just about to enter into an agreement with an SEO for the first time. In an ideal world all SEO companies play fair. In the real world, some SEO companies are dirty cheaters who ruin the reputation of the industry as a whole. Always make sure to read a service agreement carefully as the price is not as important as the fine print.